What is an Intention?

Living with intention insures that your life reflects your deepest desires and values. Instead of reacting to life coming at you, get out front and identify, prioritize and live on purpose. According to Deepak Chopra, “An intention is a directed impulse of consciousness that contains the seed form of that which you aim to create.”

Begin Your Journey

The Transformation Game is a tool for self-discovery. While it plays like a typical board game, it is really much more. It helps you to identify strengths and weaknesses that may be helping or hurting the achievement of personal and professional goals. Before play begins, you will set a specific and brief intention, or purpose for playing. Think about what you’d like to achieve, remember or change.

Celebrating Life

Celebrating Life is a choice you can make. If you want to feel fully alive, follow these steps from Ann’s TEDxSMU Talk: be present, be grateful and don’t be afraid. Life’s too short to just go through the motions.

Expand Your Return on Intention

To have the life you want, you must first explore what, at your deepest core, you really want. Self-awareness will lead you on a journey of a lifetime.

Intentions Work was my first step into entrepreneurship after leaving the corporate world in 2006. My desire was, and still is, to integrate purpose, values, and meaning into our daily lives, including our jobs.


I love that it has a double meaning.

1- Intentions do work when they are used for focus, and

2- My work involves the use of intentions, both for individuals and organizations.

Most of my work here is focused on people like you, but some of it also applies to organizations. You can find more information about my work with organizations at www.AnnRanson.com.

Though the audience may vary, the idea of intention runs throughout all of my work.


Let’s start by defining intention:

In the description of the definition, Merriam-Webster says, “Intention implies little more than what one has in mind to do or bring about.” But I have a different way of defining it.


When used in personal and spiritual growth, an intention becomes the catalyst for the desired outcome. When I affirm this intention, “I live life with joy and ease”, I am marshalling all of my resources, faith, and emotions to achieve that end. It isn’t passive, or just a hope and a wish. It is me planting a stake in the ground for the ideal future that I am now claiming. It’s like pushing a swing, knowing that it will take flight. And for me it invites the Universe, or God, or a Higher Being to begin making the way clear. So, in the end it isn’t just me pushing a boulder up a hill. It’s the entire spiritual realm conspiring on my behalf.



Watch Ann’s TEDx Talks